In today’s ever-evolving digital landscape, healthcare institutions face increasing challenges in safeguarding patient privacy and maintaining compliance with regulatory standards. Media communications play a crucial role in shaping public perception, building trust, and maintaining institutional integrity. This session will delve into the essential strategies and best practices for auditing media communications to ensure HIPAA compliance and protect patient privacy.

Key topics covered in this session will include:
• Understanding the regulatory landscape governing media communications in healthcare.
• Identifying potential risks associated with various media communication channels, including common pitfalls and challenges in maintaining HIPAA compliance.
• Developing and implementing a media communications audit plan.
• The number of departments involved with creating content, what their processes look like, and how they interact with each other and content participants.